Covid Pandemic and how it effects shopping habits of people especially fashion industry. World is experiencing an unprecedented situation due to the pandemic, situation across the world is really bad and this is one of its kind in nearly 100 years.
In India life is always about culture, festivals and poojas etc.Each festival is celebrated in grand style. Festivals in india is about religious harmony, brotherhood etc. As all festivals are celebrated in a grand style ,there comes the need for good and fashionable clothing. People wear latest ethnic clothing during festivals and new kurti design and new design for salwar are also introduced.
This Internet era has completely revolutionized the contemporary shopping ways especially for Women. Due to its enormous benefits women prefer shopping their favorite outfits at their own convenience availing extensive discount benefits which may not be available in store shopping.