What is making Fashion industry grow… 0
What is making Fashion industry grow…

Fashion is something people either love or hate. Through the ages, different fashion styles have come and gone, and many of them return into our clothing stores after a few years. Some people just cannot be bothered to keep up with recent trends, while others can’t get enough of the latest styles.

From ethnic to western, sarees to high-street fashion, from middle class to elite class, fashion industry in India has definitely gone through a miles of transformations. There wouldn't be a need to say, the fashion industry in India has been advantaged by thousands of years of rich tradition behind it and the knowledge as the vogue of sewn garments have existed in India ever since ancient history.

We all know that the Indian fashion world has grown rapidly and has created a great consciousness among the Indians. Both men and women are interested in designer clothing, especially women. Thus, several institutes have emerged where aspirants are taught to boost up their talent and creativity into the fabric and apparel designs and technology. Media has also played a vital role in the enhancing and appreciating fashion. Also, there are some magazines which are highly devoted to the fashion scene. The Indian film industry also influences the fashion trend in the country. Further creating opportunities for individuals aspiring to explore opportunities in the fashion industry.

Whether you pay attention to fashion trends or not, we all wear clothes on a daily basis. Fashion is a multibillion-dollar industry. With the growing demand for extremely cheap clothing prices in the Western world, the money for materials, labor, and shipping has to come from somewhere. It would be impossible to achieve the abundance of fashion available at our fingertips without running into some major issues.

The notion of fashion as solely fulfilling a need is past, as the modern apparel industry finds its purpose in the conception, production, promotion, and marketing of style on the basis of desire. It reflects the changing wants of consumers to be defined by their attire, or more commonly to be accepted, which has precipitated change throughout fashion history.  Changing styles always necessitate change through industry, notably in the ever-specialized fields of manufacturing and merchandising, as well as through the promotion of designs and designers.

Role of technology

Technology plays a large role in most aspects of today's society. Technological influences are growing more apparent in the fashion industry. Advances and new developments are shaping and creating current and future trends.

With technological advancements happening across all industries, fashion has also undergone numerous advancements. Through scientific research we have been able to develop revolutionary materials and fabrics that have transformed the fashion industry globally. Integration of wearable technology into clothes and eco-friendly dresses are some examples of the same.

Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters.

Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. The effects can now be quantified and provide valuable feedback to fashion houses, designers and consumers regarding trends.

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